![]() San Francisco Travel also is introducing new initiatives to drive meetings and convention business. ![]() The brand campaign will be complemented by other marketing programs, including a global Expedia campaign running from April through December, a domestic arts and culture campaign, and campaigns in Asia Pacific, India, Australia, the UK, and Europe. The high-reach campaign will be delivered primarily through TV, out of home and high impact digital advertising. The USD 6+ million “Always San Francisco” brand campaign will target key visitor and meetings markets including New York, Chicago, Washington DC, Boston and Houston and select international markets. In terms of initiatives, San Francisco Travel’s first major global brand campaign is expected to launch this May. Seven hotels closed permanently during the pandemic and a further 10 remain temporarily closed. San Francisco currently has 253 hotels with a rooms inventory of 36,165. Hotel RevPAR is anticipated to grow 25.4 per cent to USD 179.95. ADR in 2023 is projected to grow 11 per cent to a forecast of USD 257.22. Hotel occupancy in 2023 is forecast to reach 70 per cent, up 12.7 per cent from 2022. International arrivals are projected to grow to two million in 2023, with an anticipated contribution of USD 4.3 billion in spending. Total visitor spending is expected to grow from USD 7.4 billion in 2022 to USD 8.7 billion in 2023. Sharing its outlook for 2023, SFTA report said that leisure travel is expected to continue its steady recovery and overall visitation to the city is forecast to reach 23.9 million in 2023. San Francisco International Airport (SFO) itself served over 42.3 million passengers, up 74 per cent from 2020’s 16.4 million passengers but down 26 per cent from 2019’s 57.8 million. In 2023, jobs supported by tourism grew 95 per cent to 53,156, up from 27,318 last year but still below the more than 86,000 jobs supported in 2019,” the report said. “Tourism is one of the largest sectors for job creation in the city. Meetings rebounded following the slowdown in Q1 due to the delta and omicron Covid-19 variants, with Moscone Center hosting 33 events in 2022 compared to five following its reopening in September 2021. ![]() In the meetings and conventions segment, room nights consumed by delegates attending Moscone Center conventions totaled 347,788 - a 1,933 per cent increase from 2021.
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